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Since our humble beginnings in 2005, we’ve been on a journey of Discovering Better, on the lookout for more ethical and sustainable ways of bringing people the products they love. When we see something that can be done in a better way, we challenge ourselves to achieve it. Whether it’s helping a community enjoy a brighter future by sourcing our natural ingredients responsibly, or helping a customer get that glow they’ve been searching for with one of our specially crafted recipes or blends.  Every day we get a little closer to ‘better’. Improving on what we’ve learnt, enhancing our way of working and bringing the world higher quality ingredients and more effective blends.

2017 saw us undertake a complete rebrand, this was an opportunity to solidify not only our visual style but the ethics and ethos of our company and all we are proud to stand for.


We currently have a product portfolio of over 1000 SKUs that we sell all over the world.  We are constantly evolving the way we work to ensure efficiency and excellent customer service. In 2017 we sold over 2.2 million products and our turnover surpassed £14 million (40% growth previous year). 2017 also saw the implementation of a brand-new state of the art ‘clean room’ production facility to help us reach the next level of manufacturing capabilities. We also work closely with governing bodies such as the Soil Association who certify all our Organic products, Cruelty Free International with whom we are a certified ‘Leaping Bunny’ business and the Vegan Society whose logo is proudly displayed next to all our Vegan products.   

Our team is over 140 employees strong and is split across our head office in Neath, South Wales and our European distribution centre located in Berlin, Germany. From these two locations we ship to over 90 countries and have recently moved into new sales markets including North America, Australia and Canada.

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Whether supporting and developing our people, building sustainable partnerships with suppliers, or simply learning together on our journey of discovery, our success is always a shared success. Some of our recent successes saw us winning two separate accolades at the Swansea Bay Business Awards.  We were lucky enough to win not only our nominated category of ‘International Trade Business of the Year’ but also the overall title of ‘Swansea Bay Business of The Year’.


We strive to bring you the best ingredients and we search the far corners of the globe in order to do so.  Our organic Lavender comes from Bulgaria, our Aloe Vera from our good friend Nino, a farmer in Spain, and our beautiful organic Shea Butter from an amazing women’s cooperative in Ghana.

We ensure we build open and honest partnerships with our suppliers, and conversations that go beyond a simple email or a phone call. By working directly with growers all around the world we can ensure not only the premium quality, sustainable nature and traceability of our products but also give back to communities to help build a better future and way of life for all those involved.  Our quest for Discovering Better never ends and drives all that we do as an organisation.